Auslöser Issue 2

Since the first issue debuted in March 2019, a lot has happened. Lots of feedback, suggestions and criticism, marketing and communication work, difficulties and obstacles. Mounting a new independent print magazine from scratch is even more of a challenge but also all the more success and joy than anticipated. It is a very strange, yet nice feeling to hold the first issue fresh off the press in your hands after nearly a year’s worth of work.

Auslöser can now be purchased in over 40 carefully selected galleries, museum shops, magazine- and bookstores worldwide from Vienna to Russia, from Portugal to China, and as a single edition and subscription via our online shop. Furthermore, you can find every issue at many universities and in libraries from Zurich to Amsterdam.

We were especially surprised by the very positive feedback we received from all sides. Monopol-magazine said in its June-issue, “Produced on a high level without being geared towards experts only. For anyone who enjoys looking at pictures.” Ola Wihlke, a Swedish literary critic reported, “(…) It’s so clearly driven by restless curiosity for thrilling photography of all kinds.” Druckwunder.at described Auslöser as “a new photography magazine with real depth”, and “The concept is dangerously simple, but it’s been realised so well that it works wonderfully.”, wrote Katja Kemnitz (Kwerfeldein).

Many even said that Auslöser was more of a book than a magazine. Or as Allan Porter captured his “camera”-magazine (1966 – 1981) in a nutshell, “a museum without walls”. In our case, a museum on 160 pages, published twice a year. Presenting and supporting the most diverse photographers, promoting the discourse of artistic photography and driving it into fresh, unexplored heights continues to be our goal. In every issue, we showcase two women and two men, combining the young with the old, the famous with the unknown and blending each and every background and culture, regardless of themes and categories.

For the second issue, we are absolutely delighted once again to be able to present you with four special, very different, carefully selected characters.

We will be introducing you to James Barnor, an institution of African photography and the first newspaper photographer from Ghana, Pixy Liao, who provides a vibrant photographical setting for her intimate, personal relationship with her boyfriend, Alex Dietrich, a young up-and-coming Viennese street and documentary photographer, and Leah Edelman-Brier’s work about the female body, ageing and feminism.

Julius Neubronner’s crazy invention of carrier pigeon photography presents us with an aerial perspective, and as a backstage reportage we are introducing you to Breitenseer Lichtspiele cinema, a very important cultural institution and worldwide the oldest cinema that is still running.

We are up to much more. Auslöser is continuing – thinking outside the box, outside the book cover. A heart project like this takes a lot of time, patience and attention to detail. Recognising all contributors, I wish everybody a lot of fun while exploring the second issue.

Sebastian Gansrigler
Publisher

• 160 pages
• Bilingual (German & English)
• 16 x 22 cm
• Printed on Amber Graphic 300g & 120g
• Offset LED-UV print
• Bound as Swiss brochure with open thread stitching
• Available since September 2019

• Hand-wrapped in black silk paper
• Hard cardboard shipping envelope
• Including Auslöser postcard and sticker
• Austria: 1 – 3 days
• Europe: 5 – 10 days
• Worldwide: 10 – 20 days